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A cluttered bike shop filled with numerous bicycles, both on the floor and hanging from the ceiling. Various styles and colors of bikes are visible, including a bright yellow bike prominently displayed amongst many others. Price tags are attached to most bikes, and posters and signage decorate the walls of the shop. The overall atmosphere is busy and vibrant, highlighting a vast selection of bicycles.
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A person standing outdoors in a black t-shirt, speaking towards the camera with a scenic background featuring trees and mountains under a clear blue sky. A video player interface is visible at the bottom.
Singletracks has published some excellent articles over the years about <a href="http://www.singletracks.com/blog/uncategorized/how-to-select-a-local-bike-shop/">choosing </a>a bike shop, why to<a href="http://www.singletracks.com/blog/mtb-gear/why-buy-from-your-local-bike-shop-five-big-advantages/"> buy from a local bike shop (LBS)</a>, and reasons to buy <a href="http://www.singletracks.com/blog/mtb-gear/five-reasons-to-buy-mtb-gear-online/">online</a>.

[caption id="attachment_41010" align="alignright" width="250"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/AIR9RDO_1400x1050-e1393511094652.jpg"><img class="size-full wp-image-41010" alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/AIR9RDO_1400x1050-e1393511094652.jpg" width="250" height="187" /></a> The venerable Air 9 RDO. Would you pay $2499 for a bike similar to this? photo: Niner[/caption]

A major online retailer recently picked up the brand Niner, and when they recently sent out an advertisement for a <a href="http://www.pricepoint.com/Brand/Niner/Bikes/Niner-AIR-9-RDO-SLX-Bike---4000-Retail-Value.axd">$2500 Air 9 RDO</a>, a friend and I pondered the implications for smaller shops who carry boutique brands like Niner or Pivot. "How can they compete with that?" we asked ourselves, and "how can a small LBS stay competitive in a bargain online marketplace?" I mean, who doesn't like a good deal, but there are some very good reasons to buy your gear at a local shop that supports your riding community. But first, I have a few interesting stories to tell you.

<strong>Bad Shop</strong>

While living in Florida, I discovered that selecting a quality mountain bike LBS can be frustrating, because many shops cater exclusively to roadies. For that reason, I gave patronage during my tenure there to a small boutique chockablock with aspiring Cat 6 racers :) The shop was close to home, and the guys/gals on the group rides were a tight-knit, amazing bunch to hang out with, which is really what kept that shop going... and still does. There was one problem, though: the shop owner, who we'll call "Richard," had a reputation for

[caption id="attachment_41012" align="alignleft" width="220"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/cat-6-e1393511289949.jpg"><img class="size-full wp-image-41012" alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/cat-6-e1393559426557.jpg" width="220" height="215" /></a> Cat 6ers: you know who you are...[/caption]

being rather abrasive. Known by his loyal patrons simply as "Dick," they frequently swapped stories on weekday rides about his unbelievable moody behaviors, making references to the more sanguine color of his saddle because he was <em>periodically</em> "on the rag" (no offense ladies).  It was all rather funny, actually, but over the years he rubbed enough customers the wrong way that some of them smartly went away.

As you may have recently discovered, the mountain biking in Florida is actually <a href="http://www.singletracks.com/blog/mtb-trails/my-top-five-the-best-mountain-bike-trails-in-florida/">pretty darn good</a>, so a lot of the roadies at this shop were interested in knobbies and dirt as well. Unfortunately, "Dick" didn't know, um, diddly about mountain bikes. Despite his acumen for fringe road racing, the lore was that he actually was an embarrassment to watch on even the smoothest of singletrack, cursing every little root and giving up early to go home. I can't vouch for this personally, since he seemed allergic to the mere concept of riding on anything but the open road. Even worse, he praised the 31lb hardtail in his storefront  as "sufficient," which he could never seem to liquidate from his inventory, and berated you if you mentioned words like "S-Works" and "Stumpjumper" in the same sentence. True story. He would seethe if you came to the

[caption id="attachment_41178" align="alignright" width="250"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/piximusnet-e1393559943602.jpg"><img class="size-full wp-image-41178" alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/piximusnet-e1393559943602.jpg" width="250" height="250" /></a> Dramatization of "Dick's" legendary mtb skills. Photo: piximus.net[/caption]

shop with a part or piece of clothing you didn't buy from him, and would call you out in front of other customers. I remember being in his shop one day discussing what expensive wheels he thought I <em>needed</em> in order to "keep up" on our group rides, when he looked out of the front window at an approaching customer and tersely barked: "what the #$%@ does this guy want?!" Needless to say, Dick was just being a, well, you know... a "Richard."

Nevertheless, I had little choice but to trust him with my bikes, and I gave him thousands of dollars over the years, though he once frankly told me that I wasn't a "loyal customer," citing purchases that I made elsewhere. He took every opportunity to insult the quality of my trusty old <a href="http://www.singletracks.com/photo.php?p=1802">Titus </a>that I deftly rode and maintained for years.

Also, he simply could not make eye contact with women, even when selling them a bike, and would talk to their male companions instead, which both men and women found irritating. He also made jokes about the cars that customers drove, and flaunted the hideously ill-painted German sports car that his wife helped him buy. I could go on and on, but you get the picture.

By now, you are probably wondering why I, or anyone, would stay and support his business. I guess the answer to that question is complex. There was a special camaraderie in our riding group: most of us wanted to support an LBS, our options were limited, and we recognized that bikes can be complicated to work on. He wasn't that bad all of the time, and we desperately needed an LBS.  But strangely, most of us just learned to tolerate his eccentricities, and even morph them into comic relief.

The eventual realization that there was something <em>way</em> better out there is actually what promoted me to write this article: sometimes picking an LBS is complicated for social, geographical, and financial reasons. You need to decide what is most important for you and the way that <strong>you </strong>ride, and sometimes you need to choose between what may be the lesser of many evils. Honestly, for some, buying merchandise online may still be the best option.

[caption id="attachment_41020" align="aligncenter" width="500"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/make-me-a-sandwich-e1393559337513.jpg"><img class="size-full wp-image-41020" alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/make-me-a-sandwich-e1393560046636.jpg" width="500" height="489" /></a> Find an LBS that knows how to treat all riders with respect[/caption]

<strong>Expertise</strong>

When it comes to looking for a good quality, reputable local bike shop, this is the #1 reason to shop at an LBS, and the most important factor in selecting one. It simply is not possible for online retailers to correctly fit your bike, then make adjustments as your riding style evolves. A reputable LBS can also recommend things like what tires you need for local trails in different seasons, tell you what trails are rideable after rain or snow, or let you demo bikes on those same trails. They should be able to answer fairly detailed questions about products and how they function and what they are made for.

You know to take your business elsewhere if you know more than the shop employees. About three years ago I went into another shop in Florida, which specialized in mountain bikes, asking for a simple 180mm post-mount bracket for my disc brake. The actual owner took almost 30 minutes looking it up on his computer, citing that it was a complicated endeavor to find "just the right one," and wanted to charge me $75 for parts and labor to put it on. Wrong, pal... see ya.

Ideally, your bike shop should be able to give you an education, especially if you want to do something crazy like put a Di2 derailleur on a downhill bike because some guy did it on the internet. Expertise is more than just product knowledge, it is the bike industry equivalent of "street smarts."  A good LBS can recommend products like forks and tires for certain terrain, and give personal examples of why something just doesn't work. Shop employees are really good product testers. Ask them before you fork over your own hard-earned scratch.

<strong>Selection</strong>

[caption id="attachment_41004" align="alignright" width="350"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/packed-bike-shop-e1393514033945.jpg"><img class="size-full wp-image-41004 " alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/packed-bike-shop-e1393514033945.jpg" width="350" height="233" /></a> Sometimes too much inventory can be a bad thing...who has time to look through this to find what you're looking for? photo: andrewfrasz.com[/caption]

Selection may be a factor that can make or break an LBS for some, but it shouldn't be a deal breaker. Here's why: unlike buying online, a good shop can work with you to get you exactly what you want and need, and may have loaner items like saddles or stems to swap out to get the best fit for your bike. That's invaluable. You should be able to quickly recognize if you are in the right place or not when you look at what they keep on the shelves, especially if your world revolves around niches like single-speeds or fat bikes.

Keep in mind that a massive inventory isn't a stand-alone measure for your personal needs, and combing through too much junk on the shelves can be overwhelmingly tempting. However, if you stumble across a friendly shop that carries most of the parts you require, that is usually a good enough reason to give them your business instead of shopping online.

<strong>Price</strong>

Understandably, everyone wants a good deal, and most riders recognize that an LBS has to make money to stay in business. Not everyone can get a brother-in-law discount every time, unless you are employed there. Consider that it actually works in your favor to pay MSRP every once in a while, because a good LBS will reward faithful patronage with discounts, free swag, insider information on products/trails/events, bike rentals when friends come into town, and giving you first rights to products that no one else can get their hands on yet.  If your shop never gives you a break despite consistent and loyal patronage, you are probably in the wrong place. It helps to bring the workers/mechanics a case of PBR every once in a while, too... you'd be surprised at how little they <a href="http://www.vitalmtb.com/features/How-Much-Money-Does-a-Bike-Mechanic-Make-The-Answer-Will-Surprise-You,661">make</a>.

<strong>Customization</strong>

[caption id="attachment_41170" align="alignright" width="242"]<a href="https://images.singletracks.com/blog/wp-content/uploads/2014/02/LR-good-shop1-e1393559058846.jpg"><img class="size-full wp-image-41170" alt="" src="https://images.singletracks.com/blog/wp-content/uploads/2014/02/LR-good-shop1-e1393559058846.jpg" width="242" height="320" /></a> It takes creativity, talent, and a little bit of crazy to pull off something like this...[/caption]

This is not important to everyone, but an LBS earns style points when they can do things like throw a Pike fork on a Surly Krampus and bling a bike out... and get away with it. Not all local shops can customize bikes like a boss, but the ones that do it well are usually the ones that are knowledgeable and have excellent mechanics. In a world where a lot of products look similar, it's nice when someone injects a little creativity and gets your bike noticed.

Some shops actually build custom frames or parts. This may also be important to you as your riding style progresses. You may also like to find a bike shop that has rare offerings, like bamboo fat-bikes or hand-built wheels. Though you may not have an interest in purchasing them, it is fun to hold one, and maybe take a spin around the block. You never know, though: that is exactly how I left my LBS with a carbon <a href="http://salsacycles.com/bikes/2014_beargrease_xx1">Salsa Beargrease XX1</a> in tow, and I still don't know how it all went down. It happened so fast....

<em><a href="http://www.singletracks.com/blog/uncategorized/good-shop-bad-shop-what-makes-or-breaks-an-lbs-part-2/">In Part 2, I continue to offer </a>some unsolicited advice about what to look for in a reputable LBS, injected with a few kitschy stories and stories from the Good Shop...</em>

<em><strong>Your turn: </strong>Have you had a bike shop experience? Please feel free to share in the comments below, but keeping things anonymous isn't a bad idea :)</em>
A mountain biker navigating a rocky downhill trail, leaning forward with intensity as he expertly rides his blue bike through a rugged, natural landscape surrounded by trees and rocky terrain.
An artistic arrangement of Shimano XTR bike components, including a crankset, cassette, chain, and derailleur, set against a dark blue background. The text "SHIMANO XTR" and "ENGINEERED FOR THE WAY YOU RIDE" is prominently displayed.
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A fat tire bike parked on a snowy trail, with mountains and a cloudy sky in the background.
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A man wearing a black helmet, a dark plaid shirt, and black pants is standing next to a mountain bike. He is holding an orange object in one hand and has a relaxed expression while posing against a textured gray background.
A bright turquoise mountain bike with striking pink accents. The bike features a sturdy frame and is displayed on a stand against a green backdrop, indicating a bicycle event or exhibition.
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A cyclist navigating rocky terrain on a mountain bike, wearing a helmet and a red shirt, with trees in the background. The cyclist appears focused and is leaning forward, showcasing a dynamic riding posture.
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A high-performance mountain bike suspension fork with a black and silver design, featuring adjustable settings and a sturdy crown. The fork is shown from a frontal perspective, highlighting its sleek lines and branding.
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A sleek black fat bike positioned on snowy ground, showcasing its wide, knobby tires and sturdy frame. Pine trees in the background add a natural, wintry setting. The bike features a minimalist design with a small storage bag attached to the frame.
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A mountain biker performing a wheelie on a rocky trail, with a mountainous landscape in the background under a clear blue sky. The rider is wearing a helmet and protective gear, showcasing an adventurous moment in an outdoor setting.
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Close-up view of a mountain bike tire showcasing its textured tread pattern, designed for grip and traction on rough terrain. The background features blurred earthy tones, indicating an outdoor setting.
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A cyclist riding along a winding dirt trail on a rocky, arid landscape with sparse vegetation, surrounded by hills and distant mountains under a clear blue sky.
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Illustration of a cyclist riding a mountain bike over a winding path, set against a map outline of Georgia. The design includes the text "Georgia State Parks" and "Biker" at the bottom, with earthy colors reflecting outdoor adventure.
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A cyclist riding a mountain bike on a snowy trail in a mountainous landscape, with trees lining the path and clouds in the sky.
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Image of a black bicycle suspension fork with red accents. The fork features a sleek design and is branded with the RockShox logo. It is viewed from the front, showcasing its dual legs and mounting points at the bottom.
Outdoor recreation map for Sedona, Arizona, featuring topographic shaded relief and details on 14 popular mountain bike trails, including elevation profiles, trail mileages, and difficulty symbols. The map is waterproof and designed for outdoor use.
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A mountain biker navigating a dirt trail in a dense forest, surrounded by lush green foliage and trees. The biker is leaning into a turn, showcasing dynamic motion, while vibrant green plants are in the foreground.
A cyclist riding a mountain bike on a snow-covered trail surrounded by trees, with a cloudy sky overhead.
A person dressed in a bright green and black ski outfit, wearing a blue helmet, is standing on a snowy mountain slope. They are riding a snow bike, with snow-covered peaks and a clear blue sky in the background.
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A cyclist stands on a dirt path, gazing at a vibrant sunset over a green landscape dotted with yellow wildflowers. The sky is filled with soft, colorful clouds, and the cyclist is wearing a helmet and sport attire, with a mountain bike resting by their side.
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A black mountain bike leaned against a wooden railing overlooking a scenic view of a river and bare trees. The landscape features rolling hills in the background under a cloudy sky, with patches of grass and vegetation in the foreground.
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A narrow dirt trail winding through rocky terrain, flanked by large boulders and sparse vegetation. The path is surrounded by low trees and shrubs, creating a natural and rugged landscape. The scene captures the essence of outdoor exploration in a mountainous area.
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A female mountain biker navigating rocky terrain, wearing a helmet and cycling gear, as she skillfully rides her bike through a natural landscape. The background features scattered boulders and sparse vegetation.
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Two cyclists riding mountain bikes along a dirt trail near a lake. The scene features clear blue skies and rocky terrain, with one cyclist in a blue shirt and the other in a pink shirt.
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Close-up view of a mountain bike tire with a rugged tread pattern, set against a natural outdoor background with earthy tones and vegetation.
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A modern mountain bike featuring a black frame with bright yellow accents, equipped with thick, rugged tires and a front suspension fork for off-road performance. The bike is shown from a side angle, highlighting its sleek design and sturdy build.
A modern mountain bike featuring a sleek black and bright green design, equipped with dual suspension, wide tires, and intricate gear components. The bike is positioned to showcase its frame and handlebars against a plain background.
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A bright blue Santa Cruz mountain bike featuring a sleek frame design, prominent pink lettering, and thick tires with pink accents. The bike is equipped with high-performance components, including disc brakes and a multi-gear setup.
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A mountain biker in a yellow and blue outfit jumps off a rocky cliff, soaring through the air against a cloudy sky. The landscape features rugged terrain and sparse vegetation.
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A natural rock formation known as Delicate Arch, characterized by its iconic arch shape, rising prominently from a rocky landscape with distant mountains and a partly cloudy sky in the background.
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Image alt text: A graphic promoting the Bell Built program by Bell Helmets and IMBA, featuring a map of the United States marked with states of finalists for new bike park projects. The image includes sections labeled "West Coast," "Central Region," and "East Coast," along with details about voting dates and project descriptions for each finalist location. The text encourages participation in the voting process, highlighting the chance to support trail-building projects.
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A mountain bike securely mounted on a rear bike rack of a blue car, with wooded surroundings in the background.
Logo for "GUIDE" displayed in bold, modern white typography on a dark background. The design features dynamic letter shapes, conveying a sense of movement and direction.
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Close-up image of a bicycle tire showcasing the Kenda brand and the model EC70, set against a natural outdoor background. The tire tread and sidewall are visible, highlighting its design and texture.
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A mountain biker rides along a hillside at sunset, silhouetted against a vibrant sky filled with soft clouds and warm sunlight. The landscape features rolling hills and a distant view of mountains, with a shimmering body of water visible in the valley below.
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A serene landscape featuring a grassy plain with scattered trees under a colorful sky at sunset. Soft clouds reflect hues of pink and orange, creating a tranquil atmosphere in nature.
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A mountain biker wearing a helmet and a red shirt rides down a sandy, winding trail surrounded by lush green trees. The rider is leaning forward, skillfully navigating a turn on the path.
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A mountain biker rides down a rocky trail through a vast desert landscape, with lush greenery and a winding river visible below. The scene captures the rugged terrain and the striking cliffs in the background under a clear blue sky.
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A mountain biker in protective gear skillfully navigates a rocky trail, kicking up dust as he leans into a turn. The backdrop features lush green trees, indicating a scenic outdoor setting. The image captures the energy and thrill of mountain biking.
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Black sunglasses with orange-tinted lenses resting on a weathered wooden post, with a blurred natural background.
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A mountain bike leaning against a tree along a snow-covered dirt trail surrounded by trees with autumn foliage.
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A mountain biker riding along a dirt trail in a lush green landscape, surrounded by mountains and cloudy skies. Scattered dead trees and new growth are visible, indicating a recovering ecosystem.
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A mountain biker riding down a rocky trail, wearing a blue helmet and black and blue cycling gear, with a backdrop of trees and a cloudy sky.
Close-up view of a bike wheel featuring a fat tire with visible tread. The wheel includes a black rim, disc brake, and stylized logos on the tire and rim. The ground surrounding the bike wheel is bare and grassy, indicating an outdoor setting.
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