Latest mountain bike news

Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Growing the sport
Jan 29, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Bike Church and other cycling non-profits
Jan 28, 2007
  2
MTB Tips
How to Build a Mountain Bike Teeter Totter Feature
Jan 27, 2007
  3
Culture
Jackass Number 2: Bike stunts
Jan 26, 2007
Mountain Bikes and Gear
Snow bike
Jan 25, 2007
A Shimano bicycle pedal featuring a silver metallic body and clip mechanism, designed for secure shoe attachment during cycling.
Mountain Bikes and Gear
The clipless pedal debate rages on
Jan 24, 2007
  1
Alt text: "Promotional poster for the film 'Klunkerz' featuring a group of people on mountain bikes. The poster includes the film's title, tagline 'They Re-Invented the Wheel,' and credits for contributions from various individuals in the mountain biking community, all set against a vintage-style background."
Culture
Klunkerz mountain bike movie
Jan 23, 2007
A close-up view of a bicycle wheel partially buried in snow, with black zip ties securing the tire to the rim. A wooden surface is visible in the background.
Mountain Bikes and Gear
Using zip ties for tire traction in snow
Jan 22, 2007
  3
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Mountain bike as weapon
Jan 22, 2007
Culture
Mountain bike hall of fame
Jan 22, 2007
Culture
Mountain bike trail art
Jan 19, 2007
  1
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Community
USA Cycling mountain bike calendar
Jan 18, 2007
A bright orange mountain bike with blue patterned rims resting against a gray concrete wall. The bike features a sleek design with a sturdy frame and front suspension, positioned on a dark asphalt surface.
Mountain Bikes and Gear
Colorful mountain bike tires
Jan 17, 2007
A person riding a mountain bike along a dirt trail in a wooded area, surrounded by bare trees and fallen leaves. The cyclist is wearing a pink top and a helmet.
Mountain Bike Trails
Itusi Trail at Lake Norman State Park
Jan 17, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Community
IMBA lobbying for cyclists in DC
Jan 16, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bikes and Gear
Mountain bike helmet cam
Jan 15, 2007
  1
Lance leads this leg of the 2005 Tour de Georgia with Floyd Landis in hot pursuit.
Culture
Armstrong with a little Landis on the side
Jan 12, 2007
Sock with a cartoon chicken design, featuring a red and white color scheme and the text "Ya Clucken" printed on the side, displayed on a wooden surface.
Mountain Bikes and Gear
What happened to Sock Guy?
Jan 11, 2007
Mountain Bikes and Gear
iPod case for mountain bikes
Jan 10, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Community
Lance drops Leadville MTB race
Jan 9, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Jobs for mountain bikers
Jan 8, 2007
  2
Good deal on the combo pack from amazon.
Mountain Bikes and Gear
Deal on Suunto Mountain Bike Watch
Jan 7, 2007
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Forget the skis, jump on your mountain bike
Jan 5, 2007
From Evomo.
Mountain Bikes and Gear
Mountain bike lifestyle clothing
Jan 4, 2007
Mountain Bikes and Gear
Transfer mountain bike trail maps to your GPS
Oct 19, 2006
  2
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bikes and Gear
Using your GPS on the mountain bike trail
Sep 7, 2006
  4
Mountain Bike Trails
Mountain biking in Albuquerque
Mar 13, 2006
Mountain Bikes and Gear
finally, my new ride!
Aug 20, 2005
Mountain Bikes and Gear
is it a crime to ride it?
Aug 15, 2005
An orange GPS device, the Earthmate PN-40, resting on a bed of brown dried leaves, displaying a mapping interface with coordinates and distance information.
Mountain Bikes and Gear
Mountain Bike Geocaching
Jul 7, 2005
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
NC Triangle (Locals Only)
Jul 6, 2005
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
from log pyramids to teeter-totters
Jul 4, 2005
Community
nc state games
Jun 25, 2005
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
Buffalo Creek: Shhhh! (It's a secret)
Jun 24, 2005
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
mountain biking in roanoke, va
Jun 19, 2005
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bikes and Gear
Using a GPS with Your Personal Computer
Mar 26, 2005
Close-up of a DeLorme Earthmate PN-40 GPS device mounted on a bike handlebar, displaying a detailed map with a speed reading of 0.2 mph. The device features an orange casing with various buttons for navigation.
Mountain Bikes and Gear
What a GPS Can Do for Mountain Bikers
Jun 19, 2004
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
Tons of Trails in Colorado Springs
May 27, 2004
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
Tsali is the Place to Ride
May 15, 2002
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Mountain Bike Trails
East Side vs. West Side
Mar 30, 2002
  2
Tim Jackson had an interesting post on <a target="_blank" href="http://bicyclemarketingwatch.blogspot.com/2007/01/who-should-we-be-targeting.html">his blog</a> last week about targeting certain consumer groups to grow the sport of mountain biking. Tim identified a couple groups (those who already own inexpensive bikes and those who currently participate in other adventure sports) that might be receptive to increased marketing from the bike industry, and I think he's on the right track for the most part. For those of you who don't know (or care), mountain biking as a sport has seen <a target="_blank" href="http://www.sgma.com/associations/5119/files/ResearchReports.cfm#participation">participation numbers</a> steadily decline since the mid-1990s, though in 2005 there was a slight uptick (probably due to higher gas prices). There are a number of explanations for why the sport is declining and I have a couple ideas of my own. First, mountain biking is expensive (equipment, not actual participation). Tim touched on this in his post but I want to add that this seems to be a major hurdle for alot of people who are interested in mountain biking but are afraid to make the plunge. A "try before you buy" arrangement at local bike shops would allow budding mountain bikers to get hooked on the sport while at the same time teaching them about the importance of good gear (i.e. 'spensive bikes). On a <a target="_blank" href="http://www.tripleblaze.com/blog/2006/03/13/mountain-biking-in-albuquerque/">recent trip to Albuquerque</a> I found it nearly impossible to rent a mountain bike and when I did find a place that rented bikes, the only thing they had were the $150 Wal-Mart specials. Not fun. I also think it's time to rethink just what a "cheap" mountain bike should look like. The Wal-Mart bikes I mentioned usually come with full suspension and disc brakes but end up weighing 50 pounds and generally fall apart after a couple rides. If a cycling manufacturer were to come out with an upgradeable bike, more people might be willing to give mountain biking a try. Imagine a $150 bike with a lightweight, aluminum frame, entry level components, and no front suspension. People love buying inexpensive computers for future upgrades, why not bikes? The frame is pretty much the only thing you can't upgrade on a bike so a lightweight, well-constructed frame should be the starting point for any entry level bike. Most of us who started riding in the early 1990s didn't have any kind of suspension yet we're still with the sport today - why not let people start slow like we did? Second, mountain biking will always have a tough time growing because of the types of people who enjoy the sport. In our research at <a href="http://www.singletracks.com/">singletracks.com</a> we found that the majority of our users generally ride ALONE. Mountain biking isn't a team sport and for alot of people, it isn't even a social outlet. Like a celebate man hoping to pass on his family name, if we don't ride with others and talk up our sport, we'll be the last of a dying breed. There are certainly dozens of reasons mountain biking isn't more popular and if we want to grow the sport it will definitely take a team effort. The cycling industry can do its part but it's up to mountain bikers to spread the buzz beyond ourselves.
Culture
Mountain bike jerks
Sep 13, 2001
  1
A cyclist riding a mountain bike along a dirt trail in a wooded area during late autumn, surrounded by bare trees and fallen leaves. The cyclist is wearing a red helmet and a pink shirt, actively navigating the path.
Mountain Bike Trails
Hidden Gems Found in Augusta, GA
Sep 13, 2001
  1