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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
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Exterior of a Trek Bicycle Store, featuring a brick façade, green awnings, and large windows displaying bicycles. A parked car with a bike rack loaded with bicycles is in the foreground, and parking lines are visible in the lot.
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A group of mountain bikers riding through a rock-lined path underneath a highway, with concrete pillars supporting the structure above. The terrain features winding trails and earthy surroundings, providing a unique biking experience in an urban environment.
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Alt text: Movie poster for "2 Solo," featuring a mountain biker in action and a close-up of a cyclist's face, with the tagline "One man's quest for a 7th world title and the punishment he'll take to get it." Brands like Volkswagen, Trek, and Nike are also featured.
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
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A winding dirt path through a forest with tall, bare trees and a view of distant mountains under a blue sky with scattered clouds. Leaf litter covers the ground alongside the trail, and patches of green vegetation are visible.
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
A close-up image of a bicycle handlebar mirror, featuring a round reflective surface attached to a black adjustable arm and a textured grip.
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
Three handheld GPS devices are displayed side by side on a wooden surface. The left device is a Garmin eTrex Vista, the middle device is a Magellan eXplorist 200 in yellow, and the right device is a Garmin Edge 305. Each device features a screen and varying designs in gray and yellow colors.
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
A scenic view of a rocky landscape featuring a winding dirt path, with a cyclist riding along the trail. The background showcases a river meandering through the valley, surrounded by hills and sparse vegetation under a clear blue sky.
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Logo of TopoFusion featuring a stylized globe with an elevation graph and the text "topofusion.com."
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
A mountain biker navigating rocky terrain, leaning forward as they ride downhill over a steep, uneven surface under a clear blue sky.
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A computer screen displaying a map and a corresponding elevation graph. The left side shows a green line tracing a route on a topographic map labeled "Taiwan Datan Equivalent Cylindrical Map," while the right side features a graph representing elevation changes over distance. Various data points are visible along the route on the left.
Graphic featuring the text "Singletracks bike the net" at the top, with "MTB Trail Access 2007" prominently displayed in the center. Below, there are four colored icons with the keywords: "Speak," "Build," "Respect," and "Ride." The background is a gradient from light blue to white.
A 3D satellite map showcasing a mountainous landscape, with a winding road labeled "40" and the town of "Cherry Creek" marked. The image also displays the interstate highway "I-70" and various terrain features in the background.
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A Garmin Edge 205 Cycle Pack, featuring a GPS device and a blue water bottle, displayed in packaging. The package includes a photo of a cyclist and informational text about the product's features.
Image featuring the text "Upgrade to Premium" in stylized red font above a black barcode, with the website URL "S1NGL3TRACKS.COM" displayed below.
A muddy pathway through a wooded area, showing tire tracks and patches of grass surrounded by trees. The ground is wet and uneven, indicating recent rain or poor drainage.
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A close-up view of two cyclists riding on a basketball court, focusing on their bikes. The cyclist on the left is wearing blue jeans and a dark sweater, while the cyclist on the right is on a yellow bike. The court surface features different colored sections.
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Alt text: A Garmin Edge 200 cycling computer and heart rate monitor, featuring a display screen that shows various metrics related to cycling performance. The device is black with a sleek design, alongside a chest strap used for heart rate monitoring.
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
A Garmin stopwatch with a digital display showing lap time, current time, and temperature, attached to a black strap.
Cover of a National Geographic CD-ROM for topographic maps of Colorado, featuring a detailed terrain map and text highlighting features like GPS readiness and seamless state coverage.
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After a <a href="http://www.singletracks.com/blog/?p=275">less than positive review</a> of the Trek Concept Store in Raleigh earlier this week I thought I'd follow up with a run-down of the business considerations that (I assume) went into Trek's foray into the world of bicycle retailing. Again, this is all pure speculation but I <em>do</em> have an MBA and I'm not afraid to use it ;)

Over the past several years, bicycle manufacturers have become increasingly dissatisfied with the bicycle retail environment. Witness Giant's pullout from Performance Bike (which as I understand was entirely on Giant's end) and the failure rate of mom and pop bike shops around the country - selling bikes is tough and most retailers are desperate just to stay afloat. Discounts are commonplace (which brand owners like Trek hate) and the industry is crowded (we generated a list of more than 30 mountain bike brands without really trying). Oddly enough there are no "mega-chain" bicycle stores yet (except Performance Bike) despite the emergence of mega-retailers in almost every other retail category (pet supplies, Chinese restaurants, home improvement, etc.).

The fact is that manufacturers like Trek (who also have a hard time posting a consistent profit) won't allow retailers to gain any more power than they already have. Imagine if one of your customers - say Wal-Mart - bought half your bikes. They'd probably call a lot of the shots and if they dropped your brand, you'd be pretty screwed. If you're Trek you're better off having thousands of "small" customers than a few "big" customers who can push you for better prices and dictate the types of bikes you sell.

Which leads us to the Trek concept store. It appears these stores are not fully owned by Trek but rather are operated as tightly controlled franchises. A quick perusal of Trek Concept Store websites (<a href="http://trekraleigh.com/page.cfm?PageID=74">here</a> and <a href="http://bikecenterusa.com/index.cfm">here</a>) shows each store is individually owned and operated and yet Trek does list Concept Store <a href="http://www2.trekbikes.com/us/en/Inside_Trek/Work_at_Trek/Index.php">job opportunities</a> on their corporate website.

Trek must not be happy with their authorized resellers if they're willing to resort to this - competing with their own mom-and-pop customers. It's like when Apple opened their retail stores (which I love by the way) and all the Apple resellers cried foul. With Trek controlled "Concept Stores" Trek can manage prices, promotion, and most importantly brand presentation in an overcrowded bike market. If you ask me this probably won't be as effective as, say, a massive marketing campaign to reach existing and new customers - but then again I'm just a blogger. Getting people INTO the stores is the first step - selling them once they're in is another story.

All this leads me to believe (and Mudhunny can probably back me up on this) that the bike industry has some issues that need to be fixed, most notably manufacturer - retailer relationships. Just think - fairly priced gear, wider selection, and a growing customer base - all signs of an efficient market. What do you think needs to be done to get us there?
A panoramic view of the Cleveland skyline during sunset, showcasing tall skyscrapers and the iconic Key Tower. The image features a bridge crossing a river, along with bustling city streets below, painted in warm hues of orange and purple from the setting sun.
A graphic featuring a silhouette of a bicycle against a gradient blue background, with the text "Your bike here" at the top and "Give trek7k a new name" at the bottom.
A person riding a lightweight all-terrain vehicle jumps over a log on a dirt trail, surrounded by trees. Dust is kicked up behind as they navigate an outdoor obstacle course, showcasing the thrill of off-road racing. A spectator can be seen in the background.
A panoramic view of the Grand Canyon, showcasing its dramatic layers of red and gray rock formations under a clear blue sky. The landscape features steep cliffs and valleys, illustrating the natural beauty and geological history of the area.
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