Why Are Bike Companies Obsessed With Making Everything More Stiff? [Podcast #78]

why is stiffness important to mountain bikers, and aren't bikes stiff enough already?

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It seems many of the latest mountain bike innovations are being pitched as good for consumers because they add stiffness (see Boost 148, 35mm handlebars, wider rims, etc.) So why is stiffness important to mountain bikers, and aren’t bikes stiff enough already? We attempt to uncover the truth.

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