Larry Pizzi is the Chief Commercial Officer for Alta Cycling Group, the parent company of wll known bike brands including Diamondback, Raleigh, and Ghost. He is also a board member at People for Bikes, a non-profit organization dedicated to making bicycling “safer, easier to access and more fun.”
In this episode, we get Larry’s take on gravel biking: Who are gravel bikers? How much are they spending on bikes? What does gravel advocacy look like? Will we see a gravel biking World Cup someday?
Larry also talks about electric bikes and the challenges facing local bike shops today.
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