When you look at the price and get sticker shock, it's easy to overlook the technology and research and development that goes into a modern mountain bike.

When you look at the price and get sticker shock, it’s easy to overlook the technology, research, and development that goes into a modern mountain bike.

Editor’s Note: Roger Phillips bought his first mountain bike in 1989 in Kodiak, Alaska, and the sport has changed drastically over the intervening years. While Roger is a regular contributor to Singletracks.com, any opinions expressed in this article are his alone and do not necessarily represent the opinions of Singletracks.com.

Modern mountain bikes are epic feats of engineering like Ferraris, Ducatis, and Raptors. If you want to play, you have to pay, and I’m fine with that.

I’ve heard complaints about mountain bike prices for decades, and I’d be lying if I said I have never uttered similar, or worse ones. Years ago, I paid $3,500 for an aluminum Santa Cruz Blur on a close-out sale at a bike shop, and swore it would be my last mountain bike.

I figured I would ride it until the wheels fell off, and then quit the sport and move onto something less expensive. Mountain biking had priced me out, and that was my exit strategy… but it didn’t work out.

I had so much fun on that bike that a few years later, I upgraded to a carbon Blur frame, which I bought on closeout direct from Santa Cruz. Then a couple years after that, I picked up my current ride, a Bronson, used off eBay.

After a few upgrades and splurging on a new set of custom carbon wheels, I have about $5,000 into that used bike, but if I had to replace it and pay retail, it would probably run between $8K and $9K.



But this isn’t about me. It’s about the supposed high cost of mountain bikes–and don’t get me wrong, I’m not saying they’re inexpensive.

I recently read Bike Magazine’s annual “Bible of Bike Tests,” and the bikes tested averaged about $5,000. They’re definitely not cheap, but I think they’re worth the fat price.

Consider this: Let’s say modern mountain bikes didn’t exist, and you’re an engineer who had to build one from scratch. It would have to weigh 30 pounds or less, and safely carry a 200-pound man down a mountain trail at 20 to 30 miles per hour over roots, rocks, jumps, and drops. After you’ve built the frame, you add wheels, tires, a fork and shock, disk brakes, multi-gear drivetrain, and a hydraulic dropper post.

After you’ve built a bike stout enough to get down the mountain in one piece, you need to design it to be efficient enough that an average weekend warrior can pedal it back up the mountain.

Now take that design to NASA or DARPA (the R&D branch of the military) and ask them to build you one for $5,000–actually less, because you have to factor in dealer mark up. How about Ford, GM, or the big-four Japanese motorcycle makers?

Any takers?

Nope, not going to happen. Too much money in R&D and manufacturing for too little profit.

But a bunch of guys have done it in their garages.

It’s taken them nearly four decades, but through constant tinkering, improving, and innovating, the mountain bike industry has built that bike.

And they haven’t exactly gotten rich in the process. It’s been a labor of love. I have no quantifiable evidence to back this up, but it’s a safe bet the finest minds and hands in the mountain bike industry could make more money if they used their skills in other industries.

Now consider what else you get for that $5,000. You get a bike you can ride any place. No gas, license, registration, or insurance needed, and you don’t even need a mountain to have fun on it.

If you ride enough, you’re probably going to lead a pretty healthy lifestyle. What’s that worth? Put in a few solid rides a week and you probably won’t need a gym membership. Just for fun, subtract that gym cost from the price of your bike.

You’re probably going to hang out at the trailhead after your ride and drink a beer or two with your riding buddies, then head home because your ass is worn out. That means no big nights on the town. How much did that just save you? Go ahead and subtract it from the cost of your bike.

See where I am going with this?

When you're having a blast flying down a trail, do you ever regret what you paid for your bike?

When you’re having a blast flying down a trail, do you ever regret what you paid for your bike?

Oh, and that bike you bought five years ago for thousands less than the current cutting-edge bikes? You could probably replace it with a similarly spec’ed bike for about the same price, or less, thanks to trickle-down technology.

That aluminum Santa Cruz Blur that I paid $3,500 for on a close-out sale? Its replacement (the 5010) is currently available with similar components for about $3,000.

So yes, modern mountain bikes are expensive, but when you’re plummeting down the mountain with a giant grin on your face, do you feel ripped off?

I didn’t think so.

# Comments

  • kridley

    I built up a $9K road bike, and after putting 30K miles on it you know what I regret? Not spending the extra $500 to get Campy Super Record instead of Record.

  • habakak

    People love to complain mostly to justify that they don’t need the new bike that was released just after they just bought theirs. Change is good for the most part. And nobody forces you to buy the new bike. I love the proliferation of tech and bicycle types we have today. Imagine just having 26er steel framed bikes with V-brakes and 2 inch suspensions (or none). The advancements just makes the bikes more capable and enable all of us to go faster and have more fun. Plus and 1x has been terrific advancements in mountain biking. It’s not for everyone, just like full-suspensions are not for everyone. There is so much varying terrain out there and not to mention rider-ability that just having 1 type of bike available would lead to poorer experiences. Today for $5000 you can choose between so many bikes, where just 10 years ago you maybe had 2 or 3 options.

    And if you don’t want to spend $5k, just be patient and buy that same bike in brilliant condition used for less than half the price. 4 months ago I bought a used Trek Stache 9 in mint condition for $1800 delivered. When the bike was released it was around $4k including taxes.

  • Joel DH

    Never a regret.
    Specialized Enduro 2015. The ultimate bike in every sense. Versatile. Fast. Stable yet playful. The only drawback: it isn’t carbon. But honestly, does that really matter? Sometimes look at it and think “I wish I bought a carbon one” but when I am shredding down a trail, I realize it matters none.
    MTB forever. Great article Roger Phillips.

  • mongwolf

    I keep buying used. That seems to take some of the sting out of the prices of the high end bike. I have now bought four mountain bikes (all used) for myself and my three sons and done so with zero regret. Smiles all the way around … … especially as we are “plummeting down” a Colorado mountain side together.

  • iliketexmex

    Interesting article and interesting discussion. Price and cost are two different things. However, competition drives the price down close to cost. I have been around manufacturing and product development my whole career in the automotive industry (in the Tier I supplier space). Interestingly enough, the number of cars and number of bikes sold in the US is pretty close (about 15M units/year in 2015). High end luxury cars make up a small percentage of the market, similarly to the bike market. So the production scales, development and manufacturing processes are of similar scale. Appreciating what it takes to make things like I do, it is amazing to me the amount of variety offered. You can get an endless variety of products (road, mtb, cruiser or cyclocross?) in a significant variety of sizes (My 4’11” wife has a good bike, so does my 6-3″ BIL), with tons of variation within the product range (would you like your MTB tubeless? Fat? Standard? Plus? or 1×11? 2×10?). The choices are endless, and considering what it takes to deliver endless choices (the design, the processing, the logistics) the prices are pretty reasonable.

    I think people get frustrated when they want something and can’t afford it. Also they worry if they really made the best possible choice with their limited funds out of the endless permutations. If it was never available, you would never worry about living without it. The best things about cycling come with every bike you buy regardless of price: Fresh air, outdoors, fun, exercise… all of the real reasons you ride. Don’t let all of the detailed analysis of kit make you forget that. Don’t get me wrong, get the best bike you can afford. But once it is purchased, go ride it and quit worrying about it.

  • drcbrath

    Perspective! Hobbys cost $. Mountain bikes are cheap compared to the sewing machines in a recent junk offering I received—Destiny Baby Lock II marked down to just $9999 (from MSRP $14999). And they take trade-ins (of qualified machines)! Oh, just think of all the money I could save making my own jerseys, shorts, and accessories!

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