Pivot Cycles has just come on board as a platinum-level sponsor of the Utah NICA league for 2017 and 2018, in addition to their continued support of the Arizona league. As a part of this sponsorship, Pivot “will supply a number of bikes to the league and will also set up and staff, with the support of their Utah dealer Go-Ride, a Pivot Chill Zone at every race event,” according to their recent press release. “The Pivot Chill Zone is already a big hit with the racers of the Arizona program – a “No Parents Allowed” space, it is the perfect place for young competitors to kick back, grab a snack, and talk about their event with friends and teammates,” the release continues.
“We’ve always been big believers in the power of mountain bike racing and in NICA– it’s just awesome to be able to support a program that reaches out to so many kids,” said Pivot Cycles President Chris Cocalis. “Over the years, we’ve been very proud to be a part of helping new riders become great athletes, and confident individuals, through their experiences in the league. We are particularly excited to donate bikes to the program – this enables students that may not otherwise get to participate to join without significant cost to their families.”
The startup cost of purchasing a mountain bike and the necessary gear can be significant. As we’ve seen on our own forums, many NICA athletes are actively looking for brands that are willing to provide discounts on their bikes, so that they can afford to join the league or to up their competitive edge.
Pivot joins other bike brands, like Trek, in increasing their support of NICA, viewing these student athletes as the future of our sport.
“This partnership exemplifies the long term commitment Pivot has, to help enable every teen to strengthen body, mind and character through the lifelong sport of cycling,” said Jason Christiansen, Programs Manger for the Utah league.