Bicycle Retailer reports that Specialized has permanently lowered the prices of Turbo Levo electric mountain bikes in the US and Canada. The move comes amid increasing competition in the e-bike space and includes the newest Turbo Levo EVO models released in April. Online retailers, including Performance Bike, announced the new pricing to customers yesterday.
Singletracks compared launch prices for various Turbo Levo models and found some significant reductions, particularly at the higher end. The S-Works Levo R sees the biggest price drop, down more than $4,000 from the original price. Only two models saw no price reduction — the Levo 4 LTD and the Levo 4 Comp Carbon.
| Model | Price at launch | New price | Difference | % Reduction |
|---|---|---|---|---|
| S-Works Levo R | $15,650.00 | $11,499.99 | -$4,150.01 | 27% |
| Levo 4 EVO Comp | $9,200 | $6,699.99 | -$2,500.01 | 27% |
| S-Works Levo 4 | $13,499 | $11,499.99 | -$1,999.01 | 15% |
| Levo R Expert | $10,800 | $8,999.99 | -$1,800.01 | 17% |
| Levo 4 EVO Pro | $12,300 | $10,499.99 | -$1,800.01 | 15% |
| S-Works Levo 4 Frameset | $7,499 | $5,999.99 | -$1,499.01 | 20% |
| Levo 4 Pro | $11,499 | $9,999.99 | -$1,499.01 | 13% |
| Levo R Comp | $9,200 | $7,999.99 | -$1,200.01 | 13% |
| Levo 4 Expert | $9,499 | $8,499.99 | -$999.01 | 11% |
| Levo 4 Alloy | $5,800 | $4,999.99 | -$800.01 | 14% |
| Levo 4 Comp Alloy | $7,300 | $6,699.99 | -$600.01 | 8% |
| Levo R Comp Alloy | $7,200 | $6,699.99 | -$500.01 | 7% |
| Levo 4 LTD | $20,000 | $19,999.99 | -$0.01 | 0% |
| Levo 4 Comp Carbon | $7,999 | $7,999.99 | $0.99 | 0% |
Bicycle Retailer based their reporting on an email sent to Specialized dealers saying the brand is cutting prices thanks to cost savings and also to stay competitive. According to the email, retailers who purchased affected bikes between February 1 and May 1, 2026 are eligible for a credit. Similarly, customers who purchased a Levo between January 1 and May 7, 2026, will receive a credit that can be used toward the purchase of a new bike.
Prices for Specialized Turbo Levo electric mountain bikes remain unchanged in the European Union.
Like other legacy bike brands, Specialized is facing competition from new entrants in the eMTB market. For example, Chinese brand Amflow sells their top-of-the-line e-bike, the PR Carbon Pro, equipped with the powerful new Avinox M2S motor, for just $6,799.
6 Comments
May 9, 2026
May 8, 2026
May 10, 2026
That you can't afford it?
That no one should be able to pay that amount, even if they want to?
Does that extend to the price of all goods, i.e. they should only ever cost a maximum below what is considered "obscene"?
Who determines that line?
May 9, 2026
May 13, 2026
First: Pricing an eBike at $20,000 is an attempt to move the Overton Window of what average price is "acceptable" by the market. Now, those $10,000 and $12,000 bikes look inexpensive sitting next to the $20K bike. Next year, there's a $30,000 eBike and now the $20,000 bikes appear the "middle ground" and the budget-friendly ones are only $15,000. That's just marketing, but you brought it up so I thought I'd point out that this is a blatant and extreme example.
Two: No component set or special stickers justifies $20,000. The bike itself (especially motor and battery) will be obsolete and difficult to unload on eBay in 10 years so there's no investment potential. Anyone who actually buys it is doing so purely to show off their wealth; to show that they can piss away $20K and not care, and that's obscene.
May 9, 2026