Bike trends: Pimp my rims

One trend we’ve noticed here at Interbike this year is the proliferation of rim art on both road and mountain wheel sets. There are a ton of smaller companies pushing the idea but even Mavic has a CrossMax SX wheel set decorated with swirly flourishes. Cool idea – but let’s not get too crazy πŸ˜‰
By Jeff Barber
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One trend we’ve noticed here at Interbike this year is the proliferation of rim art on both road and mountain wheel sets. There are a ton of smaller companies pushing the idea but even Mavic has a CrossMax SX wheel set decorated with swirly flourishes. Cool idea – but let’s not get too crazy πŸ˜‰
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