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Lindarets is an outdoor apparel company that doesn’t actually have any “real” products available yet. But they produced a “Rocks Belong” t-shirt for Interbike that turned out to be wildly popular; so much so that they’re now selling the t-shirt online. Check it out:

rocks_belong_tshirt

 

From the Lindarets website:

Though bikes have never been more capable and riders never more skilled, we have noticed an uptick over the past several years in ‘trail sanitizing’- the reworking of trails to remove challenging sections.

 

While we’re all in favor of making cycling accessible, without challenge there’s little opportunity for growth. Sure, there are trail features that most of us will never ride well (if at all). Be aware, though, that there is a rider out there who comes to these challenges month after month and year after year and one day will. Removing these challenges not only unfairly deprives that rider, but prevents us from ever becoming that rider.

 

Without technical and physical challenges, trails can become too easy and, over time, lose our interest. Without challenges, we don’t have the opportunity for self-improvement or to learn from other riders. Without challenges, we lose much of what mountain biking is all about.

I couldn’t have said it better myself!

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# Comments

    • Jeff Barber

      Online. Linked in the first paragraph with the text “selling the t-shirt online.” 🙂

    • Jeff Barber

      Ah, sorry about that! Make sure you’re running the latest version of the app–we fixed that half a year ago. 🙂

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