Bike trends: Pimp my rims

Decorative rim art is showing up everywhere at Interbike this year, from boutique brands to major players like Mavic's swirly CrossMax SX wheels.
By Jeff Barber
   Last Updated:
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One trend we’ve noticed here at Interbike this year is the proliferation of rim art on both road and mountain wheel sets. There are a ton of smaller companies pushing the idea but even Mavic has a CrossMax SX wheel set decorated with swirly flourishes. Cool idea – but let’s not get too crazy 😉
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