DH Racer Eliot Jackson Wants to Diversify the Sport with the Grow Cycling Foundation

Eliot Jackson and Katie Holden's Grow Cycling Foundation is taking inclusion and underserved communities in cycling head on.

Former World Cup downhill athlete Eliot Jackson, and Katie Holden are launching a new foundation which aims to educate, expand access, and increase diversity in the cycling world.

Jackson and Holden created Grow Cycling after the George Floyd protests and in a response to the fact that the cycling and mountain bike world struggles with its own diversity and inclusion issues. Jackson is now a presenter for Red Bull TV, and Holden is also involved with Red Bull and kicked off the Formation event in Utah last year, a one-of-a-kind freeride event for female MTB athletes.

“Investing in areas that create sustainable paths for cycling as a lifelong passion, Grow Cycling Foundation leverages four overlapping pillars: Education, Opportunity, Community, and Access, to create solutions that provide entry points at various steps of a cyclist’s journey.”

Grow Cycling says that they have a five-year plan in place which should inspire career paths and create better access to riding in communities. One of their first initiatives is building a Velosolutions pumptrack in Los Angeles, California. Not only will it serve a community, but they say it could host the Pumptrack World Championships in 2022.

Check out more information on Grow Cycling via their website.