When Red Bull Hardline went hunting for a venue outside the UK for the first time in the event’s history, it landed at Maydena Bike Park. When the Enduro World Cup needed a host in 2023, Maydena stepped up and ran the first-ever EDR event. For a park that opened in 2018 with a modest 35km (22mi) network built mostly for advanced riders, that’s a meteoric rise. Today, the network has grown to about 100km (62mi) of trails, serving everyone from World Cup racers to first-time downhillers.
Thanks to Maydena’s incredible growth over the last eight years, the bike park now contributes $53.96 million (AUD) per year to the Tasmanian economy, making it the top-grossing mountain bike destination in the Australian state, according to a recent report.
Nearly half the state’s MTB economy comes from one bike park
The Value of Mountain Biking Tourism to the Tasmanian Economy report, conducted by Episteme in 2025, found that mountain biking contributed $117.16 million to the Tasmanian economy across a one-year time period. Maydena’s $53.96 million represents 46% of that total, meaning one bike park is responsible for almost half of the sport’s total economic impact in Tasmania.
Even more important is where that revenue is coming from. Of Maydena’s total, $45.1 million was contributed by interstate and international visitors — riders flying and driving in from elsewhere, spending money that would never have reached Tasmania otherwise. The park attracted 56.1% of all out-of-state mountain bike visitors to Tasmania, bringing more out-of-state visitors to the island than any other MTB destination, and positioning Maydena as Tasmania’s highest-yielding MTB destination.
And they did it on a part-time schedule
Maydena posted those numbers on what amounts to a part-time calendar. The park only operates for roughly nine months per year, and during those nine months, it is open only four days per week on many weeks.
Due to the park’s incredible success, that schedule is about to change. Maydena is planning to increase their total number of operating days in the 26/27 season, with the potential to return to limited year-round winter operations. “Visitation is expected to increase significantly,” they noted in a press release.
Jobs, ROI, and what comes next
That bike park now supports 240+ full-time-equivalent jobs across a wide range of industries. And the return on public money has been remarkable: the Tasmanian government has invested approximately $1m into park infrastructure over the past seven years, complemented by over $6m in private sector investment from the park’s owners. Maydena claims to have delivered a 53x annual ROI on that government grant funding.
“We are incredibly proud of the role Maydena Bike Park plays in delivering economic activity and employment within Tasmania,” said Managing Director Simon French. “This report is validation for the exceptional work of our staff, and the immense effort we have put into developing Maydena into a globally-significant mountain bike destination.”
This world-class destination is only getting better. The park has private investment lined up for new trails, plus master planning is underway for a new base building and resort village with retail, hospitality, and community spaces. If you’ve traveled to Maydena in years past, rest assured that there are plenty of reasons to return to this iconic bike park!
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