Yeti is Now Selling Bikes Direct to Consumers

Yeti joins other brands by offering direct-to-consumer bike sales via their website. Buyers can now choose to buy Yeti bikes directly online, through local dealers, or via online retailers like JensonUSA.
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Yeti recently added buy buttons to their website, potentially saving riders a trip to their local Yeti dealer. The brand had been among the few holdouts to offering bikes for sale direct to consumers.

“Our customers have expressed interest in buying directly from Yeti Cycles and through our new program we’re able to deliver a premium online buying experience,” said Yeti CEO Chris Conroy in a press release.

Yeti says they will continue to support local dealers by allowing buyers to see if a particular bike is available in stock at a local dealer. In addition to buying directly online from Yeti and through local dealers, buyers can still buy from online retailers like JensonUSA and Backcountry.

Direct to consumer Yeti bikes are assembled at the company’s headquarters in Colorado and are shipped with tubeless tire sealant installed and brakes bedded in. Yeti says bikes are eligible for a full refund up to 14 days after purchase assuming the bike is in new/unused condition. All bikes ship with the tools necessary to complete assembly at home, and the brand has produced video guides to make the process easier.