There’s a new way to get paid for your mountain bike POV footage, and surprisingly, it doesn’t involve building a YouTube following. GoPro has announced a new opt-in program that allows US-based subscribers to license their cloud-stored videos for AI training—and earn a cut of the revenue.
The company says it’s responding to growing demand from tech companies looking for high-quality, real-world footage to train artificial intelligence models. GoPro subscribers who choose to participate will earn 50% of the licensing revenue if their content is selected and used by GoPro’s partners.
According to GoPro, participation is voluntary and only includes content you specifically opt in. If you change your mind later, you can opt out, though previously licensed content will remain in use. You’ll retain ownership of your videos, and GoPro isn’t using the content to train its own AI… at least for now.
Platforms like YouTube allow users to monetize their mountain bike videos by placing advertisements alongside the content while also using those videos for machine learning without explicit or additional user compensation. GoPro’s approach flips the script by offering an AI-related revenue stream directly to content creators.
Other POV camera brands are experimenting with AI
AI tech and features are already making their way into the POV camera market. GoPro competitor Insta360 offers a feature called AI Warp that can take short clips and create AI renderings. Earlier this month, a United States Administrative Law Judge of the International Trade Commission issued an Initial Determination finding that Insta360 had infringed on GoPro’s HERO camera design.
The potential use cases for AI trained on MTB footage are vast: automatic environmental monitoring, rider technique analysis, and crash detection, just to name a few. Though GoPro says they “will not directly use your footage to train AI models,” their privacy policy dated November 2024 does note that the company may use user-generated content to personalize and improve their services.
The AI training program will launch by invitation to U.S. subscribers in early August, with plans to expand access over time. You’ll need to have videos stored in the GoPro cloud to be eligible, and payment will be made if—and only if—your videos are licensed.
Would you be willing to license your ride footage to train AI? Let us know in the comments.
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