Win a Trip to Ride the Best MTB Trails in British Columbia in Sombrio’s #LuxuryOfDirt Contest

Have you ever wanted to shred some of the best mountain biking trails in the world in Whistler, Squamish, Pemberton, and Vancouver, British Columbia?

Ok, that’s a dumb question. Follow up question: have you ever wanted to ride some of the best BC mountain biking trails for free?

Perhaps that’s another dumb question, but you probably never thought such a pipe dream would ever come true. But your wildest MTB fantasies can become reality through the Sombrio #LuxuryOfDirt contest.

Rider: Darren Berrecloth. Photo: Sombrio Cartel
Rider: Darren Berrecloth. Photo: Sombrio Cartel

Sombrio athletes, such as Darren “The Claw” Berrecloth, will be sharing their #LuxuryOfDirt stories over the coming weeks through a series of webisodes and online posts. In order to win the free trip, Sombrio is asking you to share your own #LuxuryOfDirt stories. Here, I’ll let them explain the contest themselves:

According to Freeride athlete and Sombrio Cartel team member Darren Berrecloth, #LUXURYOFDIRT is all about “the smell of cedar and mud, creativity and imagination, grimy fingernails and calloused hands. It’s about the challenge and the fear. It’s about the freedom.” As each webisode is released, fans and consumers will learn what #LUXURYOFDIRT means to other Sombrio Cartel athletes such as Jill Kintner, Bryn Atkinson and Katie Holden.

Sombrio, in partnership with Big Mountain Bike Adventures, will give away an exclusive 4-day mountain bike trip for 2 to explore the Sea-to-Sky Corridor and experience the best of Whistler, Squamish, Pemberton and Vancouver’s world-famous North Shore as well as $1,000 in brand new 2015 Sombrio gear. The trip includes: 3 nights’ accommodation, 4 days of privately guided riding, all meals and transportation along with a guest appearance from a Sombrio team rider.

Entering the contest is easy. Consumers are asked to visit, like Sombrio, and fill out the entry from sharing their #LUXURYOFDIRT with Sombrio. Once entered, fans will receive a promo code for 10% off their next order on

Fans will also have more chances to win on Instagram. Every Wednesday through April 22, Sombrio will be giving away “The Claw’s” signature kit – the Disciple Jersey and Pinner Shorts. To enter the weekly giveaway, consumers can post a photo showing Sombrio their #LUXURYOFDIRT on Instagram and include the #LUXURYOFDIRT plus tag and follow @SombrioCartel. Then on April 29, the winner of the Grand Prize trip will be selected.

The #LUXURYOFDIRT contest celebrates Sombrio’s deep-rooted passion for bike culture. Sombrio was created out of the need to fill a void for gear that could stand up to the rigors of mountain biking. It has been at the forefront of the sport since its inception in 1998, blending fashion and function to bring a truly unique product to the market. Sombrio offers gear that is specifically designed for the fashion-forward mountain biker, and after 17 years of innovation, the brand remains true to its core.

“We are excited to launch this contest in partnership with our athletes,” said Jaime Williams, Director of Marketing at Sombrio. “Each video showcases not only their specific mountain bike discipline, but also their individual #LUXURYOFDIRT stories.”

The #LUXURYOFDIRT contest will be available to fans across North America. For more contest details, check out the brand on Facebook @SombrioCartel and Instagram @SombrioCartel. To learn more about Sombrio, visit the brand at

For a taste of the #LuxuryOfDirt action, check out the first webisode featuring The Claw: