Me & Goji Organic Cereal & Granola


Let me start this out by saying I almost never review nutrition or hydration products. Nutrition and hydration choices will generally be specific to each rider and what works for me might not work for you (and vice versa). And that’s precisely what makes Me & Goji so interesting and different: it’s customized nutrition that’s perfect for mountain bikers, whether you’re in training or just trying to stay healthy.

When I started training for the Sumter Metric Century back in March I’d typically eat a bowl of sugary cereal (something like Corn Pops or Honey Comb no kidding) before heading out on a long weekend ride. Of course I’d feel full when I left the house but by the time I drove to the trailhead I’d start to feel hungry and I’d typically eat a pack of peanut butter crackers right away. During the ride I ate stuff like granola bars, peanut butter & jelly sandwiches, etc. whatever I could to get the calories I needed. Clearly this is not the diet of champion riders 🙂

About halfway through my training program I got the chance to try a custom cereal mix from Me & Goji and not surprisingly it made a huge difference. First off: one bowl of the cereal kept me full until lunch time, even on long rides. In designing my custom cereal mix I stuck to the basic artisanal cereal base which is made from organic multigrain oat bran flakes hearty stuff that fills you up and stays with you, even on epic spins.

mengojiOf course the artisanal cereal base is good for you and has a nice crunch but frankly it’s not all that sexy or tasty on its own (it’s no Honey Comb I can tell you that 🙂 ). The really cool thing about Me & Goji is they allow you to customize your cereal by adding various dry fruits, nuts, seeds, and flavors. I added quinoa flakes (revered by Incan warriors for the stamina they provide all 9 amino acids in one package), goji (a superfruit from the Himalaya packed with phytochemicals), and chia seeds (also used by ancient warriors, chia seeds absorb 12 times their weight in water and prolong incredible levels of hydration). For flavor I added dried apples, cinnamon, and pecans

The Me & Goji website makes it easy to drag and drop ingredients into your cereal mix and within a few minutes I was able to create and order my creation. You can even name your mix and the name is printed right on the cereal canister how’s that for customization? All the nutrition info is updated as you create your mix so you can make sure what you’re getting is good for you.

Building a custom cereal is certainly more expensive than buying “off the shelf” but with Me & Goji you’re actually getting 21 oz. of food (compare to 15 oz. or less in a typical cereal box). In terms of nutrition and fuel for your body you really can’t do much better than a personalized mix from Me & Goji give it a try before your next epic ride!

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