Less than four months after YT Industries Germany announced its insolvency, YT Industries USA is shutting down too. In a note posted to the YT Mill San Clemente Instagram page, the brand broke the bad news.
“After eight incredible years of serving riders across North America, we want to share some difficult news,” they wrote. “Despite our best efforts, YT Industries USA and YT Industries Germany have not been able to reach an agreement on future operations. As a result, YT Industries USA will be closing its business.”
A check shows both YT Mill US locations — San Clemente, CA and Bentonville, AR — are no longer taking rental bike reservations. It’s unknown if the showrooms are open for business today.
On the YT Industries US website, all bikes are showing an “out of stock” status. Spare parts, including e-bike batteries and frame bearings, are also listed as out of stock.
No customer care contact
Worst of all, the “contact” page for customer care does not list a way to get in touch with the company. An archived version of the YT Industries USA customer care page from September 12 shows a message that read, “We want to reassure you that the recent global restructure at YT Industries Germany does not impact our North American operations. Due to a high volume of orders, and customer requests our team is working diligently to fulfill all deliveries and answer all questions. We kindly ask for your patience and assure you that your order will be delivered promptly.”
An older version of the page, from March, 2024, listed a phone number and email address for customer care. That appears to have been removed sometime between June 12 and July 29, 2025.
Up until recently, US customers reported that their YT bike orders were shipping out as expected. It’s unknown how in-process customer orders will be affected by the abrupt closure announcement. Also unknown is how or if YT Industries USA will offer warranty support going forward.
In October items from the YT Mill location in Surrey, England — including bikes, parts, and fixtures — went on the auction block. With such an abrupt closure, YT Industries USA likely has a large inventory of bikes and parts on hand, so we’ll be watching to see if a similar auction takes place for the US locations in Arkansas and California.
YT ordered too many bikes, then a problem with a supplier delayed new bikes
Like many brands, YT struggled to balance supply and demand during the COVID years. In late 2020, Flossman handed the reins over to a new CEO, and the brand took on a private equity investment in 2021 to help fund the brand’s expansion. Ultimately, YT ended up with an oversupply of bikes at a time when other brands were facing the same situation, leading to what Flossman describes as “a brutal discount war for survival.”
On February 19, 2024, Flossman returned as CEO, taking over from Sam Nicols, who led the brand for three years. Flossman and his team worked to cut costs and improve operations, which he says had the brand on track to recover until they were faced with new challenges earlier this year.
“A key supplier failed us with quality issues and delivery delays right when we needed them most,” he says in this video announcement.” At the same time, the US market became widely unstable. Everything from natural disasters to chaotic trade policies hit consumer demand hard.”
0 Comments