Guerrilla Gravity Begins Liquidating Manufacturing Equipment

More bad news confirms the demise of Guerrilla Gravity, the Colorado-based mountain bike brand.
Photo: Justin van Alstyne

After hearing and seeing the unfortunate news that Colorado-based mountain bike manufacturer Guerrilla Gravity had closed up shop, more news confirms the hearsay.

Today, a news release from 360 Asset Advisors says that an online auction with over 400 lots of machinery and equipment from Revved Industries, the manufacturer of Guerrilla Gravity bikes and carbon technology company, will take place on December 14.

Near the end of November, Canfield announced they would provide replacement parts and customer service for Guerrilla Gravity owners.

Guerrilla Gravity was founded in Colorado in 2011 in co-founder Matt Giaraffa’s garage. The bikes were all aluminum at the start, but the brand turned to carbon in 2019 when they developed a way to source, construct and produce carbon fiber mountain bike frames in the U.S., unlike the majority of mountain bike brands, which produce their frames in Asia.

Photo: Justin van Alstyne

“Unfortunately, an industry-wide slowdown in sales led to financial pressures and the ultimate closure of the company,” according to the release.

Founders of the company have either declined to comment or did not respond when Singletracks reached out.

The news release says that the auction will include machining and powder-coating equipment, tools, computers and office furniture, bike repair stands and tools, and more. There appears to be interest in the equipment according to the statement.

“In tandem with the auction of Revved’s machinery and support equipment, we are actively engaged with select parties expressing keen interest in acquiring their proprietary production lines and patents,” said Chris Harff of 360 Asset Advisors. “These patents, coupled with associated equipment, created what many in the industry considered the strongest carbon fiber bikes and wheels. We recognize this as a significant value proposition for the right manufacturing group.”