Niner Bikes has agreed to sell to an unnamed Colorado-based investor group, according to a report on Bicycle Retailer. “They’re a group of passionate cycling enthusiasts who want to help us grow, innovate, and thrive. Their involvement guarantees that Niner will continue to be here for our riders, supporters, and industry partners for years to come,” said Niner.
Niner’s founder and president, Chris Sugai, will continue to be involved, and he doesn’t expect day-to-day operations to change much at all. “I’ll still be directly involved in the day-to-day operations, working diligently with our incredible team to explore and push the boundaries of this amazing brand’s potential,” said Sugai.