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Bell announced yesterday that they will be adding the MIPS Brain Protection System and ICEdot Emergency Identification and Notification Service into several of their helmet models. The addition of these important safety measures will help keep Bell at the very top of the helmet market.

While MIPS isn’t new to us here at Singletracks, as we have already reviewed a few lids from other brands with this technology, it is great to see this system continue to gain traction. Look for the MIPS and ICEdot features available in November, in the Super 2 and Super2R helmets, with MIPS alone in the Stoker and ICEdot alone in the new Star Pro road helmet and Full Flex action sports helmet.

Official Deets from Bell:

  • Multi-directional Impact Protection System (MIPS): Bell adds an industry-leading protection technology that seeks to reduce rotational acceleration to the head from angled impacts with MIPS. This technology uses a low friction slip plane and elastomeric retention system designed to rotate inside the helmet to absorb rotational energy, potentially reducing the amount of energy transferred to the head.
  • ICEdot: This innovative digital service adds an extra level of protection after an
    impact has occurred by providing first responders access to pre-designated emergency contact and personal health information. A sticker on the helmet with a unique code links to a secure online profile via SMS/Text, allowing first responders to retrieve emergency information stored in the user’s ICEdot profile.

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Stay tuned for more Bell coverage from Interbike this year.

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