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All photos courtesy of ENVE

ENVE has just announced the second generation of their M Series wheels, which they say “features game changing technology that promises to all but eliminate pinch flats forever.”  According to ENVE, they accomplished this feat by “increasing the width and carefully shaping the contours of the rim’s leading edges.” They’ve also added “a Protective Rim Strip that eliminates pinch flats, protects the carbon rim from impacts, and does away with the need to tape the rim for tubeless compatibility.”

We’ve heard rumblings in the industry recently that the tire/wheel interface is the current limiting factor of many mountain bikes, and it appears that ENVE is tackling that issue head-on with these latest wheels.

More details below:

Full Press Release from ENVE:

August 30, 2017 – Ogden, Utah, USA – ENVE proudly announces the all-new M Series, featuring game changing technology that promises to all but eliminate pinch flats forever. The new M Series consists of seven wheelsets, each crafted for a specific rider profile based on terrain, bike type, tire size, and riding style.

Since the launch of ENVE’s highly successful M Series in 2014, nearly everything in the world of mountain biking has changed – Cross country is more aggressive than ever, Enduro is a professional discipline, the Plus size platform has emerged, 29” carbon wheels are winning on the World Cup DH circuit, and E-bikes have taken Europe by storm. In order to address mountain biking’s progression and diversity, ENVE has completely reimagined the M Series with innovative new designs and technologies that promise to nearly eliminate pinch flats, improve durability, save weight, and greatly improve your ride experience.

“To develop the next generation of M Series we started by asking ourselves what is limiting the potential for a better ride experience. The answer for us was confidence and control. Confidence is lost when you don’t trust your equipment and ride in fear of tire or rim failure. Control is lost when you are forced to over-inflate tires or run inserts that diminish traction, ride quality, and add weight. ENVE’s M Series unlocks new potential by removing these limitations using evolved carbon rim design and technology,” stated Marketing Director, Jake Pantone.

The latest M Series is built on the concept of absorbing energy and impacts which ENVE refers to as a Dynamic Impact Design. This concept is established via two unique ENVE technologies, one that prioritizes the demands of XC and Trail riders, the other the demands of Enduro and Downhill riders.

For the XC and Trail rider, ENVE presents a patent pending Wide Hookless Bead design. By increasing the width and carefully shaping the contours of the rim’s leading edges, ENVE’s new M525 (XC) and M6 Series (Trail) wheels promise the near elimination of pinch flatting and enhanced impact durability.

ENVE’s new M7 Series (Enduro/All-Mountain) and M9 Series (DH) wheels targeted at gravity enthusiasts feature an exclusive patent pending Protective Rim Strip that eliminates pinch flats, protects the carbon rim from impacts, and does away with the need to tape the rim for tubeless compatibility. According to ENVE, their Protective Rim Strip provides an independent tubeless seal that retains air pressure in the tire even if the carbon is crack or damaged. This technology has been ridden in 29” format to multiple wins and podium results during this year’s downhill World Cup season by the Santa Cruz Syndicate and Intense Factory Racing teams.

In addition to these new technologies that protect the tire from pinch flats and rim from damage, each model in the new M Series has been refined to ensure that riders looking for their perfect wheel have options from XC to E-MTB. Each wheel model has been crafted by ENVE for a specific rider profile defined by the terrain, bike, tires, and demands of the rider.

The M Series is made up of 7 new models, each available in 27.5 and 29 inch diameters. These models are the M525, M630, M635, M640, M730, M735, and M930. The M5 and M6 Series wheels are ENVE’s XC and Trail category wheels while the M7 and M9 Series wheels are targeted at Enduro and Downhill riders. The last two numbers of each wheel model indicate the rim’s inner width for exacting tire selection and fitment.

ENVE’s new M Series will carry the companies industry leading 5-Year Warranty and Lifetime Product Guarantee. Highlighted in this warranty is the fact that ENVE’s warranty covers all forms of impact damage.

ENVE’s retail partners are now accepting pre-orders for the new M Series. The first deliveries will take place in late October 2017.

M Series Application Chart

M930

The M930 is heir to the crown and designed to maintain ENVE’s legacy as “the carbon downhill wheel.” Now stronger, wider and available in both 27.5 and 29in version, the M930 also features our revolutionary patent pending ENVE Protective Rim Strip, affectionately referred to by many as the “Stripper.” Built to continue the run of countless world cup podiums, two world championships, and one world cup overall, the M930 is more wheel than you will ever need and exactly what you want.

Key Features:

  • Designed and engineered for 2.35” to 2.6” tires
  • Protective Rim Strip
  • Max pinch & impact resistance
  • No tape tubeless set-up
  • Air retention even if carbon bead is damaged
  • Patented Molded Spoke Hole Technology
  • Hookless bead design

MSRP: Rim: $1,049. Complete wheelset: $2,900-$3,080.

M640

The definitive mountain wheel. The M6 Series defines the modern, and varied interpretation of the mountain bike. Loaded with traction and acceleration on the climb, it’s backed up with precision and control while absorbing vibrations and impacts on the descent. The M6 Series is designed in 2 diameters and 3 widths to ensure your sophisticated preference for tire size and pressure is met with an uncompromising tire to rim interface.

Key Features:
• Designed and engineered for 2.8” to 3.2” Plus tires
• Improved pinch flat and impact resistance
• Lightweight
• Patented Molded Spoke Hole Technology
• Hookless bead design
• Tubeless

MSRP: Rim: $999. Complete wheelset: $2,800-$2,980.

M635

The definitive mountain wheel. The M6 Series defines the modern, and varied interpretation of the mountain bike. Loaded with traction and acceleration on the climb, it’s backed up with precision and control while absorbing vibrations and impacts on the descent. The M6 Series is designed in 2 diameters and 3 widths to ensure your sophisticated preference for tire size and pressure is met with an uncompromising tire to rim interface.

Key Features:
• Designed and engineered for 2.5” to 2.8” tires
• Improved pinch flat and impact resistance
• Lightweight
• Patented Molded Spoke Hole Technology
• Hookless bead design
• Tubeless

MSRP: Rim: $999. Complete wheelset: $2,800-$2,980.

M630

The definitive mountain wheel. The M6 Series defines the modern, and varied interpretation of the mountain bike. Loaded with traction and acceleration on the climb, it’s backed up with precision and control while absorbing vibrations and impacts on the descent. The M6 Series is designed in 2 diameters and 3 widths to ensure your sophisticated preference for tire size and pressure is met with an uncompromising tire to rim interface.

Key Features:
• Designed and engineered for 2.3” to 2.5” tires
• Improved pinch flat and impact resistance
• Lightweight
• Patented Molded Spoke Hole Technology
• Hookless bead design
• Tubeless

MSRP: Rim: $999. Complete wheelset: $2,800-$2,980.

M735

This wheel is the future of gravity riding and racing. Ride optimized, incredibly strong and debuting the most effective and lightest anti- at system on the mar- ket (ENVE’s patent pending Protective Rim Strip). These wheels will give downhill oriented riders a new freedom to set their tire pressure for cornering and rock garden stability without sacrificing their confidence to smash track speeds without compromise.

Key Features:
• Designed and engineered for 2.5” to 2.8” tires
• Protective Rim Strip
• Max pinch & impact resistance
• No tape tubeless set-up
• Air retention even if carbon bead is damaged
• Patented Molded Spoke Hole Technology
• Hookless bead design

MSRP: Rim: $1,049. Complete wheelset: $2,900-$3,080.

M730

This wheel is the future of gravity riding and racing. Ride optimized, incredibly strong and debuting the most effective and lightest anti- flat system on the market (ENVE’s patent pending Protective Rim Strip). These wheels will give downhill oriented riders a new freedom to set their tire pressure for cornering and rock garden stability without sacrificing their confidence to smash track speeds without compromise.

Key Features:
• Designed and engineered for 2.3” to 2.5” tires
• Protective Rim Strip
• Max pinch & impact resistance
• No tape tubeless set-up
• Air retention even if carbon bead is damaged
• Patented Molded Spoke Hole Technology
• Hookless bead design

MSRP: Rim: $1,049. Complete wheelset: $2,900-$3,080.

M525

The M525 is a purpose built, full carbon fiber XC wheel that’s lighter, wider, and more vertically compliant without sacrificing strength or reliability. Additionally the M525 features ENVE’s patent pending wide, hookless beads that improve pinch at resistance and allow riders to run modern light weight XC tires, reducing the risk of pinch flatting or impact damage.

Key Features:
• Designed and engineered for 2.1” to 2.4” tires
• Improved pinch flat and impact resistance
• Lightweight
• Patented Molded Spoke Hole Technology
• Hookless bead design
• Tubeless

MSRP: Rim: $999. Complete wheelset: $2,800.

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# Comments

  • Aaron Chamberlain

    Not a tube. They’re talking about pinch flatting the tire itself. So more like $75, but I get your point.

  • Greg Heil

    My hope is that if ENVE has actually figured something out here, that we’ll see similar tech on a wider range of rims in, say, 2-3 years. Despite all the ink spilled to the contrary, pinch flatting tubeless tires, while more difficult to do than with a tube in, is still a problem.

  • Jeff Barber

    I want to see a photo of this magical “Protective Rim Strip” from Enve. I wonder if it’s basically just tape or something beefier?

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