
If you’re sitting back and waiting for Black Friday sales to begin, you’re missing out! Based on what we saw last year, most of the best deals can be found in November, and by early December discounts are fewer and farther between. Think of it as extra incentive to get your holiday shopping done early, and to get that bike (and gear) you’ve been considering since summer.
We’ll update this post as additional Early Black Friday deals come online.
- Ari: save up to $2,500 off bikes
- TrailOne: 20-50% off components
- Gorewear: 25-60% off select jackets, jerseys, and accessories
- Roka eyewear: save up to 40%
- Jenson USA: up to 25-60% off helmets and components
- Ninja: Up to 60% off clinics, plus save on ramps and pads
- Cognative MTB clothing: up to 40% off
- More deals

Ari: save up to $2,500 off bikes
Ari Signal Peak: $3,499-7,399 (reg $4,199-7,999, save up to 18%). Climb with purpose and descend with precision aboard the Ari Signal Peak cross-country mountain bike. Precision-tuned suspension and modern geometry deliver efficiency and control in a thoroughbred machine that makes every ride feel effortless.
- Ari Cascade Peak Elite trail bike: $2,299 (reg $2,799, 18% off)
- Air Explorer Peak Comp eMTB: $3,999 (reg $5,499, 27% off)
- Air Wasatch Peak Comp hardtail: $1,099 (reg $1,899, 42% off)
- See all Ari Black Friday bike deals

TrailOne: 20-50% off components
- The Hell’s Gate grips: $19.99 (reg $27, 26% off)
- Viking 35mm stem: $33 (reg $75, 56% off)
- Crockett Alloy handlebar: $40.99 (reg $55, 25% off)
- The Vortex Composite Pedal: $38.99 (reg $49, 20% off)

Gorewear: 25-60% off select jackets, jerseys, and accessories
Last week it was reported that Gorewear is shutting down its cycling apparel line sometime in 2026, so this could be your last chance to stock up on favorites like jackets, jerseys, socks, and hats before they’re gone. In addition to our picks, be sure to check out all the Early Black Friday deals here.
- Gorewear Lupra 2.0 hooded jacket: $210 (reg $280, 25% off)
- Gorewear Everyday Long Sleeve Shirt Womens: $30 (reg $60, 50% off)
- Gorewear C3 Windstopper helmet cap: $22.50 (reg $45, 50% off)
- Gorewear essential socks: $10 (reg $20, 50% off)

Roka eyewear: save up to 40%
Save on select Roca performance and lifestyle lenses and frames during their Black Friday sale.
- Roka Kona sungasses: $115 (reg $225, 49% off)
- Roka Matador Air: $170 (reg $240, 29% off)
- Roka AT-1 Sunglasses: $105 (reg $165, 36% off)
- Roka Cade OG: $85 (reg $145, 41% off)

Jenson USA: up to 25-60% off helmets and components
The Jenson USA Black Friday sale is on now and features everything from bikes to clothing and components.
- Endura Singletrack MIPS helmet (blue): $68 (reg $169.99, 60% off)
- Bell Super DH helmet (red): $210 (reg $349.95, 40% off)
- Fox 34 Factory 29″ fork 140mm: $499 (reg $1,000, 50% off)
- ROAM Adventure Co. Rugged Case 128L: $321.30 (reg $459, 30% off)
- Maxxis Rambler 700x40c gravel tire: $54 (reg $72, 25% off)

Ninja: Up to 60% off clinics, plus save on ramps and pads
- Save 60% off all skills clinics with code EARLY-BF
- Elbow and knee pads: $39.99-49.99 (reg $79.99-89.99, 37-50% off)
- Jump ramp starter package: $249 (reg $328, 24% off)

Cognative MTB clothing: up to 40% off
Save up to 40% off and get ready for your next adventure this holiday season. Hurry: Sale ends 11/17!
- Cognative Men’s Gravity 3/4 Sleeve MTB Jersey: $32.97 (reg $54.95, 40% off)
- Cognative Summer Mountain Bike Gloves: $23.07 (reg $32.95, 30% off)
- Cognative Men’s Technical Mountain Bike Flannel: $63.96 (reg $79.95, 20% off)
- Cognative Men’s Guide Trail shorts: $79.96 (reg $99.95, 20% off)

More deals
In addition to these early Black Friday deals, we found great savings on the additional items below.
- Retrospec inflatable paddleboard: $199 (reg $289.99, 31% off)
- Five Ten Freerider Pro: $120 (reg $160, 25% off)
- Five Ten Trailcross clip-in MTB shoes: $124 (reg $165, 20% off)


















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