Bike company case study: Raleigh
posted November 26, 2007 by trek7k
The Guardian has an in-depth article about the transformation going on at Raleigh these days and it’s pretty interesting from a business perspective. Personally, I didn’t realize:
- Raleigh is a British company
- Raleigh also makes Diamondback and Triumph bikes
- Raleigh has been making bikes for more than 100 years
The article paints a picture not unlike that of many other bike companies: struggling for market share, barely profitable, and outsourced production. Take a look - good opportunity to play armchair-CEO…
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