Titus Cycles is running 3 contests to give away some seriously sweet bikes to some seriously dedicated fans. They’re handing out a total of 4 bikes and here’s what you can do to earn yours:
1. Get a Titus tattoo. First you’ll need to come up with an original design and other Titus fans will have a chance to vote for their favorite. The winning designer will have to get the image permanently tattooed somewhere on their body to receive a 2010 Titus FTM Trail bike worth $5,170.
2. Have a Titus “spandex wedding.” This one may be the most difficult to pull off but Titus is asking a couple to complete their nuptials in matching Titus jerseys and have the ceremony taped (presumably to be posted online). I know I’d be up for this myself but convincing my other half would be the real challenge. The upside? Matching 2010 X Carbon bikes for the bride and groom.
3. Legally change your name to “Rockstar 29er.” I figure someone will get this done on a technicality (change your name on Monday, change it back on Tuesday) but it will still be fun to watch. The winner will get – you guessed it – a $6,265 2010 Titus Rockstar 29′er mountain bike.
The ad agency that came up with this promotion seems to be pretty stoked about such an innovative campaign but this whole thing (especially #3) sounds vaguely familiar. Oh yeah, that’s right – I offered to do this back in 2007. OK, so the offer was only to change my screen name but I think I used “Titus Racer X” as an example name at one point. Anyone else need a good MTB marketing idea?