Lance Armstrong: Michelob “Ultra Man”
This week Lance Armstrong signed a 3-year deal to become spokesman for Michelob Ultra. Here’s what the 1-time Leadville 100 MTB race winner had to say:
“I’m always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training,” said Lance Armstrong. “I’m excited about my association with Michelob ULTRA, a brand that supports cycling and running communities across the U.S. and is a favorite among active adults.”
Too bad the guys at New Belgium couldn’t afford a deal with Lance - it would have been great to see Armstrong pimping Fat Tire Beer. Oh well, maybe this means we’ll stop seeing so many annoying FRS ads with Lance asking “Tired of being tired?”. I’m just tired of that ad 
Related posts:
- Lance Armstrong buys stake in SRAM
- Lance Armstrong returning to the Tour?
- Lance Armstrong places second at Leadville 100
- Lance Armstrong loses mountain bike race
- Lance Armstrong @ Interbike
Tags: beer, lance armstrong, michelob
October 8th, 2009 at 8:43 pm
eww… Michelob Ultra…you might as well drink piss water that’s chilled. New Belgium would have been awesome. Fat Tire Ale is da bomb when it comes to good BEER. The closest thing that I would drink compared to Michelop Ultra is good ole fashioned PBR.
And I totally agree with that about the FRS ads. “Are you tired of being tired” HECK NO. Cause when I’m tired i can enjoy a good, cold brewskie.
October 9th, 2009 at 10:54 pm
Haha, yeah, Tired of being tired.. I’m also tired of that.
October 12th, 2009 at 4:50 pm
You know, it makes good sense and in all honesty probably lines up better with the whole health and fitness line Lance is pushing. Ultra isn’t a great beer, but after a good ride it tastes great and doesn’t dehydrate like some of the heavier beers.