Watch: Inspired by Two Teenagers on Crappy Bikes, YT Now Sponsors the Best Riders in the World

This is the inspirational story of how YT Industries has grown into the worldwide phenomenon that it is today. Inspired by two teenagers riding crappy department store mountain bikes in a dirt jump park, Markus Flossmann quit his job, went all-in with YT. Now, the German brand is an international phenomenon, sponsoring some of the very best riders in the world like Aaron Gwin and Andreu Lacondeguy.

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