The adage ‘time is money’ takes on a whole new meaning for the time-crunched rider on a budget. As dedicated non-professional riders, we spend the majority of our time earning the dollars that feed the habit. As important as our careers and the income they generate are, our passion for life is fueled by the moments spent in the woods, on our bikes. Indeed, time is money, but ride-time is invaluable. This edit and the all-new AM30 wheels are a tribute to you, the ones working to make it happen every day in whatever situation you may find yourself. Ride responsibly and enjoy the ride.