Baileys Harbor, WI – February 5, 2016 – Door County Brewing Company proudly announces a multi-year sponsorship with mountain bike racer, Cole House. The collaboration is the first professional athlete sponsorship for the brewery and will be the exclusive beer sponsor for House.
The new sponsorship inspired the creation of House’s new race team, “Door County Brewing Co./Broken Spoke Race Team.” The sponsorship will include House appearing in three annual local Door County rides. In addition to local races, House will proudly wear the Door County Brewing Co. logos on all of his kits as well as his bikes. “This sponsorship was critical for me to achieve my goal of competing at the highest level of Mountain Bike racing, with my sights set on qualifying for the 2016 World Championships,” says House. “It was a perfect fit for both myself and the brewery with their commitment to supporting silent sports – the timing was just right.”
House, 28, is from Oneida, WI and is a member of the Oneida Nation in Wisconsin. He began racing bikes at age 10, winning his first Elite race at the age of 16. He began professionally racing in 2009 competing in Europe as a member of the USA Cycling under-23 National Road Cycling Team for four years. In addition to the USA cycling team, he raced as a member of the BMC Racing Team for two years. A four-time winner of Ore 2 Shore, House is currently the 2015 Wisconsin Off-Road Series (WORS) Champion. His most recent wins include first place in the 3 Shelltrack Series in Manitowoc, WI on January 23. House’s next race will be the Koldwave Race held at Snowkraft Nordic in Sturgeon Bay on Saturday, February 6.
“House is not only an outstanding mountain bike racer, but an outstanding young man as well,” says John McMahon, Founder and CEO of Door County Brewing Co. “I knew right away when I met him that we were going to make something happen together and we are privileged to be able to help Cole continue his climb to the top of the sport. The partnership is also a great way for us to get our brand out in the mountain bike community while making a serious investment in the sport.”
About Door County Brewing Co. – Door County Brewing Co. is a family-owned craft brewery founded in 2012 with a focus on dark, Belgian & French inspired beers. Located in Baileys Harbor, WI, our mission is to create outstanding artisan craft beers that build friendship and community. Door County Brewing Co. beers can be found in bars, restaurants and retail outlets throughout Wisconsin and Minnesota.