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Somehow I never made the connection between the Trek Farley and deceased comedian Chris Farley. Apparently the family of Chris Farley sees it differently and is suing Trek for $10 million for misusing his name.
Chris Farley’s Family Sues Trek Bikes Over ‘Farley’ Fat Bike
What do you think: Did Trek intend the Farley fat bike to be associated with the famous “fat guy in a little coat” comedian?
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If they did intend the association, the bike’s not nearly fat enough.
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I don’t make the connection, but that’s just me.
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Who was Chris Farley?
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I never made the connection either, but I also never really thought about it. Now that I am thinking about it, it could make sense, but I can’t say for sure one way or the other. It could be names after someone’s dog or cat, for all I know.
I guess only the folks at Trek know for sure and, if Chris Farley’s family is correct in their contention, it’s kind of disappointing to me that Trek would go there.
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It looks like this was settled Wednesday night…
https://www.cbsnews.com/news/trek-farley-chris-farleys-family-settles-lawsuit-over-fat-bikes/
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I always thought the ‘Farley’ was a play on ‘Harley’ as in “Farleys not “Harleys” I know there’s the fat connection but it’s not like Chris Farley had anything to do with cycling/bicycles. It seems to be a bit of a cash grab to me.
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The cbs article mentions that Chris Farley was born and raised in Madison, not far from Trek HQ. Methinks the name was not a coincidence. I’m guessing Trek has committed a large donation to Farley’s foundation since they are allowed to continue using the name.
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Apparently, from what I’ve read both here and other sites, I’m in a small minority of people who immediately made the connection. I just assumed someone at Trek was a big fan of Tommy Boy or early 90’s SNL…
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Ive always seen it as a homage thing. I didnt realize their HQ was so close to his hometown though.
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I have always made the connection and thought it was brilliant! I wonder if the family of John Belushi will now sue RockShox for naming their fat bike shock “Bluto”!
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Sued over fat farley… Sucks to be Trek. Hard to imagine that they would be inclined to believe any such association would sell.
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As a Wisconsinite, Chris Farley is one of my heroes. That the bike was honoring(?) him was actually the initial thought that popped into my head when I first saw a Trek Farley. I just always thought they had permission in the first place.
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seriously? trying to make bank on the memory of a dead fat guy? not trek but his family…
disgusting… -
not trek but his family…
That’s a weird take, considering this has been settled by Trek and it has pretty much been acknowledged that Trek was using Chris Farley’s fame and identity to sell bikes.
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