reply from IMBA on muddy ad

Forums Mountain Bike Forum Irresponsible mtb sponsorship message reply from IMBA on muddy ad


got a really good response from Mike at IMBA. They were quick to recognize this and respond to our concerns.

Thanks for writing Dale. We all had the same reaction when we learned about this ad. Of course we had no knowledge of this until it was published. Otherwise we would have given them the skinny on why this is so problematic. So now it’s damage control (no pun intended) and we are calling it to their attention.

Subaru is and has been a valuable partner with their generous sponsorship of the IMBA Trail Care Crew program. And that program, as you likely know, promotes the opposite message and stewardship approach than this recent ad.

Someone among the Subaru ad team that came up with this is certainly not an IMBA member and certainly never attended a TCC event.


Mike Van Abel – Executive Director
International Mountain Bicycling Association
PO Box 7578, Boulder, CO 80306 USA
ph: 303-545-9011 x102, fax: 303-545-9026
mobile: 720-939-8909