Yes. Absolutely. However, it took me a couple years to learn to know what fits and what I want. Plus, I love to build up bikes just for hobby sake. If I did not want to do my own wrenching, buy tools, upgrade, spend time in the work room, then I would go to shop and get fitted and get free tune ups with purchase etc….I have bought 7 bikes online 2 bikes, 5 frames, probably a wash as far as total money spent, but spending it over years versus at one swipe of card are two different things. I love consumer direct but consumer has to know their stuff. Bikes are so sophisticated now, mechanics have lots to know now days. If you are busy person, want good fit and tune ups and info, go to shop. If you like tinkering and learning, buy online.