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Classic story of a good company with great quality, getting bought and sold as a commodity. Once “investor” groups or companies take over brands, they (typically) go to crap, and afterwards, struggle to regain momentum after they get sold again. They buy them for the revenue they produce, and more often than not, don’t have qualified people (meaning the investment company bean counters aren’t really bikers) and it’s all about cutting costs and making money. The passion and soul gets taken out of the company once the deal is done and job duties get transferred and absorbed by the Big Boy. I saw this first hand at a company I worked for for 10 years. It was a military / spec ops / LE company founded and run by the same, but once we were bought by a huge public company, people in suits with MBAs started deciding our direction, none of which had any military / LE / spec ops backgrounds. They were clueless, still are, and have taken that brand down. But it’s onto the next acquisition, and they mask the loss, ignorance and poor performance of that acquisition, in another one. Sad.
In fact my buddy has an Ellsworth in this pic. http://www.singletracks.com/photo.php?p=18071
It is nice to see VA as #5. There are many many great trails in/around VA, MD, NC, SC, GA and FL. Out west is great, but living here in Va Beach, it’s nice to have good trails within an hour drive to Williamsburg, and then a bit further to Richmond, and north, south and west of there as well. Lots of organized clubs all around. Let’s get all the trails not loaded to ST, loaded up!
