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When Codey Durham found out his three beloved bikes had been stolen from his backyard in Buena Park, California, he was devastated. The 16-year-old—who in childhood had been told by doctors that he might never be able to walk due to a near-paralyzing cyst in his back—battled against his misfortune, learning not only how to walk, but how to ride bikes.
Having saved up for years to build his three-strong quiver of Diamondback bicycles, he was despondent after they were stolen, and his family made impassioned public appeals for their return.
When key members of Diamondback’s marketing team heard the news late last week, they decided they must do something to help. The company’s marketing manager, Jon Kennedy, called the Buena Park Police Department for more information, and ended up flying down to the Southern California city yesterday from the company’s Seattle headquarters to surprise Durham with replacements.
Click on over to read the rest of the story, and watch the video: http://www.bikemag.com/news/diamondback … len-bikes/
At first, I thought to myself that this was some sort of marketing ploy, but the video shows how rough of a life this kid has had because of the medical issues. He has a tough time walking, but when he gets on his bike, it’s like he just flies! Mad props to Diamondback for hooking this kid up.
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