Pros: Easy to ride.
I look cool on it. :)
Cons: Doesn't come with airbags for when you run into rocks.
Hurts when it falls on top of you and the pedal stabs your ribs.
Recommendation: If you are going to get into mountain biking and would rather not spend $1500 on your first bike - this is a great place to start. If you do buy this bike, have the shop upgrade your tire tubes for thorns.
Pros: Very inexpensive
A lot of bike for the money
Awesome color scheme
Hydraulic Disk Brakes
Cons: Only issue that's come up is the gears not shifting smoothly. Rarely happens though
Recommendation: This is the best looking bike I've seen at any bike shop I've been too. I love the features and components at the $550 price point. It's my 17 year old son's first bike and I'm glad we chose it over the Marlin 5