This week Lance Armstrong signed a 3-year deal to become spokesman for Michelob Ultra.  Here’s what the 1-time Leadville 100 MTB race winner had to say:

“I’m always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training,” said Lance Armstrong.  “I’m excited about my association with Michelob ULTRA, a brand that supports cycling and running communities across the U.S. and is a favorite among active adults.”

Too bad the guys at New Belgium couldn’t afford a deal with Lance - it would have been great to see Armstrong pimping Fat Tire Beer. Oh well, maybe this means we’ll stop seeing so many annoying FRS ads with Lance asking “Tired of being tired?”. I’m just tired of that ad