Bell Launches Joy Ride Women’s Collection and Limited Edition Star Wars Helmets


Many brands were touting their new gear for women at this year’s Interbike, but Bell Helmets had one of the most comprehensive collections that I saw. New for 2016, Bell is offering the Joy Ride women’s collection, which spans seven models to cover everything from enduro racing to commuting. The Super 2R and Super 2 …

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Will Women Save the Local Bike Shop? Part 1


The local bike shop (LBS) is dying. Maybe not in the same lightning speed fashion 26-inch wheels are, but at the very least local bike brick-and-mortar is bonking. In fact, independent bicycle dealers (IBD) have been circling the toilet for quite some time, facing challenges both old and new sandwiched between a rapidly-evolving industry and customer …

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Will Women Save the Local Bike Shop? Part 2


Local bike shops (LBS) are dropping faster than a clutchless chain from a 1x drivetrain, while women are poised to drop men when it comes to “the business” of bikes. In part 1, we discussed a flailing local bike industry amidst the rising of a new majority of bike owners–women. Although most bike owners are now …

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News: Yeti Launches Beti Line of Women’s Bikes With New ASRc and SB5c Bikes

photo: Yeti Cycles

Today Yeti announces the Yeti Beti line of mountain bikes geared toward women. The first two bikes in the line–the Beti ASRc and SB5c–offer tweaks on the popular ASRc and SB5c bikes, making these steeds even more accessible to female riders. Yeti already offered small and extra-small sizes for their ASRc and SB5c bikes, making …

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Review: Endura Women’s FS-260 Pro DS Bibshort


Ever since I started mountain biking, all the guys I rode with always raved about bibshorts and their unmatched comfort. A sentiment I often heard was once you go bibs, you never go back. However, as a woman, I’ve always been hesitant about wearing them. I tend to pee a lot. If a ride is …

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News: Ladies AllRide Tour Gaining Momentum with Liv and SRAM Sponsorship


The Ladies AllRide Tour has recently announced that they are expanding their women’s skills clinics to destinations across the U.S. in order to reach more women mountain bikers. Coupled with their new sponsors Liv and SRAM, the Ladies AllRide Tour will not only be bringing high-level instruction, but will now be able to offer Liv …

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