News: Bell Helmets Seeks Ambassadors for New Women’s Advocacy Program


Bell Helmets is at it again handing out serious swag, some advertising, a little “cash,” but more importantly, innovative mountain bike advocacy with their new Joy Ride Program. This time, instead of building trail, Bell turns the spotlight on women mountain bikers. “The Bell Joy Ride Program is designed to inspire and enable female mountain bikers with regular, structured, fun and …

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Bell Launches Joy Ride Women’s Collection and Limited Edition Star Wars Helmets


Many brands were touting their new gear for women at this year’s Interbike, but Bell Helmets had one of the most comprehensive collections that I saw. New for 2016, Bell is offering the Joy Ride women’s collection, which spans seven models to cover everything from enduro racing to commuting. The Super 2R and Super 2 …

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Review: Endura Women’s Singletrack T

endura front

The Endura Singletrack collection features comfortable, performance-oriented clothing. As Endura says, it is “perfect for those who ride up, as well as down, all the trails they find.” This collection is full of baggy pants, shorts, and T’s, all of which are designed to keep you comfy all day through a variety of conditions. I …

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Will Women Save the Local Bike Shop? Part 1


The local bike shop (LBS) is dying. Maybe not in the same lightning speed fashion 26-inch wheels are, but at the very least local bike brick-and-mortar is bonking. In fact, independent bicycle dealers (IBD) have been circling the toilet for quite some time, facing challenges both old and new sandwiched between a rapidly-evolving industry and customer …

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Will Women Save the Local Bike Shop? Part 2


Local bike shops (LBS) are dropping faster than a clutchless chain from a 1x drivetrain, while women are poised to drop men when it comes to “the business” of bikes. In part 1, we discussed a flailing local bike industry amidst the rising of a new majority of bike owners–women. Although most bike owners are now …

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News: Yeti Launches Beti Line of Women’s Bikes With New ASRc and SB5c Bikes

photo: Yeti Cycles

Today Yeti announces the Yeti Beti line of mountain bikes geared toward women. The first two bikes in the line–the Beti ASRc and SB5c–offer tweaks on the popular ASRc and SB5c bikes, making these steeds even more accessible to female riders. Yeti already offered small and extra-small sizes for their ASRc and SB5c bikes, making …

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