News: Competitive Cyclist and Strava Will Pay You to Ride Your Bike

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Brand marketers are in a bit of a pickle these days. They can count Twitter followers and Facebook likes, but sifting through the casual fans to find the die hards is a tricky business. Competitive Cyclist has realized that the advent of Strava means they have an easy way to determine exactly who the truly …

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News: Panaracer Announces Fat B Nimble Tires for your Fat Bike

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Okay. You got yourself a fat bike. Good. Now you’ve been thrashing around all winter long and the tires are bald as a lizard’s butt. What next? Well, Panaracer would certainly appreciate it if you gave their new Fat B Nimble tire a look, and they’re making the tires extra-attractive to buyers by keeping cost …

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April Fools’: UCI Announces Downhill World Cup Participants Must Wear Skinsuits Starting in 2015

Andorra UCI World Cup Steve Peat checks out the Rainbow Stripes ready to wear them mid 2009

The Union Cycliste Internationale, world governing body that sanctions the Downhill World Cup — also known as the UCI — has announced that starting with the 2015 World Cup all participants must wear the same form-fitting skinsuits worn by road and track racers for decreased wind resistance. The news comes as a shock to current …

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April Fools’: JVC America Announces Subwoofer MTB Wheels

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Speaker manufacturer JVC took a giant leap forward in powering your ride with tunes this week when they announced their new mountain bike rims that are gigantic bass-booming subwoofers, shown above on one of our favorite bikes, the Foundry Broadaxe. Though the wheels will certainly be heavy, they’ll thrill and delight everyone on the trail. …

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SUGOI Cares About Your Butt’s Comfort, and They Have a Guarantee to Prove It

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If you’re thinking about wrapping your butt in a new piece of cycling bottoms, the time has never been better to try some of SUGOI’s pieces. They’re offering a 60-day money back guarantee on the spring 2015 line of butt covers. “Oh yeah,” you’re probably thinking, “But there will be some language in the offer …

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